媒介寶庫頻道
當前位置:中國廣告人網(wǎng)站--->媒介寶庫欄目--->媒體雜談-->詳細內(nèi)容 2002年9月時尚類雜志廣告數(shù)據(jù)月度報告(四) 作者:佚名 日期:2003-1-22 字體:[大] [中] [小]
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                  年度排名
                  品牌
                  年度累計廣告頁數(shù)數(shù)據(jù)
                  本月排名
                  本月廣告頁數(shù)數(shù)據(jù)
                
                 
                  2002
                  2001
                  變化率%
                  2002
                  2001
                  變化率%
                
                 
                  1
                  歐萊雅
                  302.8
                  194.9
                  55.35%
                  1
                  53.8
                  19.8
                  172.57%
                
                 
                  2
                  蘭蔻
                  199.4
                  102.1
                  95.32%
                  2
                  32.7
                  11.1
                  194.63%
                
                 
                  3
                  雅芳
                  152.9
                  44.0
                  247.68%
                  7
                  15.0
                  9.0
                  66.46%
                
                 
                  4
                  SK-II
                  129.6
                  41.7
                  210.74%
                  52
                  3.9
                  5.9
                  -33.73%
                
                 
                  5
                  薇姿
                  125.2
                  16.4
                  664.96%
                  4
                  20.0
                  3.9
                  410.15%
                
                 
                  6
                  美寶蓮
                  118.9
                  99.8
                  19.12%
                  9
                  14.0
                  12.0
                  16.75%
                
                 
                  7
                  寶姿
                  106.3
                  48.2
                  120.53%
                  6
                  16.0
                  6.0
                  168.94%
                
                 
                  8
                  羽西
                  101.3
                  --
                  --
                  5
                  19.1
                  --
                  --
                
                 
                  9
                  玉蘭
                  90.3
                  138.0
                  -34.58%
                  28
                  5.4
                  5.0
                  7.25%
                
                 
                  10
                  歐珀萊
                  78.4
                  67.8
                  15.67%
                  11
                  11.9
                  8.0
                  49.41%
                
                 
                  11
                  香奈兒
                  77.0
                  44.6
                  72.72%
                  38
                  5.0
                  4.0
                  24.67%
                
                 
                  12
                  MOTOROLA
                  75.7
                  62.8
                  20.65%
                  406
                  0.2
                  15.9
                  -98.83%
                
                 
                  13
                  NOKIA
                  75.2
                  51.9
                  44.94%
                  22
                  7.3
                  2.7
                  175.00%
                
                 
                  14
                  歐米茄
                  66.0
                  49.3
                  33.83%
                  3
                  22.2
                  10.8
                  105.18%
                
                 
                  15
                  碧歐泉
                  64.9
                  15.7
                  314.73%
                  13
                  10.0
                  2.0
                  411.84%
                
                 
                  16
                  資生堂
                  55.9
                  19.9
                  181.46%
                  8
                  14.0
                  4.0
                  254.27%
                
                 
                  17
                  雅詩蘭黛
                  53.3
                  49.4
                  7.87%
                  16
                  9.8
                  3.9
                  149.82%
                
                 
                  18
                  玉麗
                  49.9
                  --
                  --
                  74
                  2.0
                  --
                  --
                
                 
                  19
                  倩碧
                  49.7
                  34.9
                  42.47%
                  18
                  9.0
                  3.0
                  201.00%
                
                 
                  20
                  力士
                  42.7
                  18.6
                  129.28%
                  21
                  7.9
                  4.0
                  98.55%
                
                 
                  21
                  UP2U
                  42.0
                  6.0
                  600.16%
                  25
                  6.0
                  6.0
                  -0.01%
                
                 
                  22
                  嬌蘭
                  38.8
                  14.0
                  178.00%
                  17
                  9.0
                  5.0
                  80.65%
                
                 
                  23
                  卡地亞
                  36.8
                  21.8
                  68.90%
                  26
                  6.0
                  2.0
                  200.15%
                
                 
                  24
                  路易威登
                  35.7
                  28.7
                  24.51%
                  12
                  11.0
                  9.9
                  10.58%
                
                 
                  25
                  佳雪
                  33.4
                  --
                  --
                  162
                  1.0
                  --
                  --
                
                 
                  26
                  李寧
                  32.7
                  --
                  --
                  29
                  5.3
                  --
                  --
                
                 
                  27
                  赫蓮娜
                  31.5
                  10.9
                  189.46%
                  53
                  3.9
                  1.0
                  293.10%
                
                 
                  28
                  營彩
                  29.8
                  --
                  --
                  75
                  2.0
                  --
                  --
                
                 
                  29
                  匯源
                  29.0
                  2.0
                  1349.87%
                  39
                  4.0
                  1.0
                  299.92%
                
                 
                  30
                  佛羅倫
                  28.8
                  --
                  --
                  15
                  9.9
                  --
                  --
                
                 
                  31
                  CASIO
                  28.3
                  11.0
                  156.93%
                  58
                  3.0
                  2.0
                  50.16%
                
                 
                  32
                  HUGO BOSS
                  28.0
                  9.0
                  211.16%
                  40
                  4.0
                  1.0
                  300.10%
                
                 
                  33
                  SAMSUNG
                  27.1
                  22.0
                  23.47%
                  59
                  3.0
                  6.0
                  -49.94%
                
                 
                  34
                  卓多
                  26.8
                  --
                  --
                  76
                  2.0
                  --
                  --
                
                 
                  35
                  阿爾諾
                  26.3
                  9.0
                  191.83%
                  60
                  3.0
                  1.0
                  200.08%
                
                 
                  36
                  曼麗妃絲柔
                  25.8
                  5.9
                  334.39%
                  77
                  2.0
                  5.9
                  -66.25%
                
                 
                  37
                  丸美
                  21.2
                  7.0
                  203.47%
                  163
                  1.0
                  1.0
                  0.44%
                
                 
                  38
                  柏麗
                  21.0
                  13.0
                  61.61%
                  61
                  3.0
                  2.0
                  50.09%
                
                 
                  39
                  斯沃琪
                  20.9
                  14.0
                  49.65%
                  164
                  1.0
                  2.0
                  -49.95%
                
                 
                  40
                  NATUZZI
                  20.0
                  --
                  --
                  78
                  2.0
                  --
                  --
                
              
              廣告商廣告投資排名  
              時尚雜志
              2002.9
              
                 
                  年度

                    排名


                  品牌
                  年度累計廣告投資數(shù)據(jù)
                  本月排名
                  本月廣告投資數(shù)據(jù)
                
                 
                  2002
                  2001
                  變化率%
                  2002
                  2001
                  變化率%
                
                 
                  1
                  歐萊雅
                  2953.03
                  1705.01
                  73.20%
                  1
                  523.21
                  191.60
                  173.08%
                
                 
                  2
                  蘭蔻
                  2531.56
                  1310.38
                  93.19%
                  2
                  432.07
                  175.94
                  145.58%
                
                 
                  3
                  SK-II
                  1454.76
                  502.11
                  189.73%
                  22
                  67.79
                  76.83
                  -11.76%
                
                 
                  4
                  雅芳
                  1385.82
                  310.55
                  346.24%
                  10
                  135.57
                  66.78
                  103.00%
                
                 
                  5
                  薇姿
                  1198.07
                  158.49
                  655.92%
                  4
                  184.33
                  40.87
                  350.99%
                
                 
                  6
                  寶姿
                  1009.78
                  437.99
                  130.55%
                  6
                  173.04
                  56.95
                  203.83%
                
                 
                  7
                  美寶蓮
                  969.18
                  749.91
                  29.24%
                  15
                  106.88
                  76.77
                  39.21%
                
                 
                  8
                  羽西
                  962.96
                  --
                  --
                  3
                  190.48
                  --
                  --
                
                 
                  9
                  香奈兒
                  950.86
                  493.15
                  92.82%
                  23
                  67.68
                  42.00
                  61.13%
                
                 
                  10
                  歐珀萊
                  891.98
                  723.58
                  23.27%
                  9
                  137.04
                  80.73
                  69.76%
                
                 
                  11
                  雅詩蘭黛
                  862.50
                  696.16
                  23.89%
                  5
                  173.23
                  64.33
                  169.30%
                
                 
                  12
                  碧歐泉
                  818.05
                  235.53
                  247.33%
                  12
                  128.10
                  29.44
                  335.10%
                
                 
                  13
                  倩碧
                  729.46
                  473.69
                  54.00%
                  11
                  129.11
                  48.50
                  166.23%
                
                 
                  14
                  玉蘭
                  724.10
                  999.33
                  -27.54%
                  40
                  41.04
                  33.40
                  22.88%
                
                 
                  15
                  資生堂
                  641.84
                  246.97
                  159.89%
                  13
                  125.10
                  62.00
                  101.77%
                
                 
                  16
                  歐米茄
                  627.90
                  462.95
                  35.63%
                  25
                  64.66
                  98.73
                  -34.51%
                
                 
                  17
                  MOTOROLA
                  623.70
                  488.97
                  27.55%
                  349
                  5.83
                  126.33
                  -95.38%
                
                 
                  18
                  卡地亞
                  563.41
                  249.49
                  125.82%
                  18
                  85.18
                  22.30
                  281.91%
                
                 
                  19
                  NOKIA
                  477.07
                  353.76
                  34.86%
                  38
                  43.00
                  19.54
                  120.11%
                
                 
                  20
                  赫蓮娜
                  454.51
                  159.43
                  185.09%
                  29
                  53.22
                  4.61
                  1055.32%
                
                 
                  21
                  路易威登
                  423.89
                  346.27
                  22.42%
                  14
                  123.67
                  105.73
                  16.97%
                
                 
                  22
                  力士
                  395.10
                  138.81
                  184.63%
                  24
                  66.10
                  30.42
                  117.29%
                
                 
                  23
                  玉麗
                  363.62
                  --
                  --
                  100
                  18.00
                  --
                  --
                
                 
                  24
                  嬌蘭
                  360.00
                  141.46
                  154.49%
                  19
                  79.53
                  57.38
                  38.61%
                
                 
                  25
                  曼麗妃絲柔
                  329.22
                  68.84
                  378.23%
                  58
                  28.98
                  68.84
                  -57.90%
                
                 
                  26
                  HUGO BOSS
                  304.07
                  107.97
                  181.63%
                  37
                  43.32
                  14.76
                  193.43%
                
                 
                  27
                  佛羅倫
                  290.11
                  --
                  --
                  16
                  101.26
                  --
                  --
                
                 
                  28
                  JORYA
                  273.43
                  --
                  --
                  33
                  45.96
                  --
                  --
                
                 
                  29
                  卓多
                  263.50
                  --
                  --
                  84
                  20.00
                  --
                  --
                
                 
                  30
                  PRADA
                  261.91
                  --
                  --
                  27
                  56.29
                  --
                  --
                
                 
                  31
                  UP2U
                  261.74
                  35.90
                  629.08%
                  44
                  36.06
                  35.90
                  0.45%
                
                 
                  32
                  李寧
                  259.04
                  --
                  --
                  39
                  42.47
                  --
                  --
                
                 
                  33
                  SAMSUNG
                  250.22
                  165.99
                  50.74%
                  71
                  24.16
                  42.00
                  -42.48%
                
                 
                  34
                  斯沃琪
                  249.99
                  160.78
                  55.48%
                  107
                  17.49
                  20.86
                  -16.17%
                
                 
                  35
                  營彩
                  249.88
                  --
                  --
                  82
                  20.31
                  --
                  --
                
                 
                  36
                  雷達
                  240.18
                  358.83
                  -33.06%
                  63
                  27.89
                  45.89
                  -39.23%
                
                 
                  37
                  匯源
                  230.96
                  19.44
                  1088.07%
                  53
                  31.62
                  9.72
                  225.31%
                
                 
                  38
                  佳雪
                  229.98
                  --
                  --
                  287
                  8.00
                  --
                  --
                
                 
                  39
                  勞力士
                  207.92
                  155.03
                  34.12%
                  103
                  17.89
                  7.89
                  126.82%
                
                 
                  40
                  清妃
                  204.18
                  114.17
                  78.83%
                  419
                  0.69
                  50.00
                  -98.63%
                
              
              制造商廣告頁數(shù)排名  
              時尚雜志
              2002.9
              
                 
                  年度

                    排名

                  品牌
                  年度累計廣告頁數(shù)數(shù)據(jù)
                  本月排名
                  本月廣告頁數(shù)數(shù)據(jù)
                
                 
                  2002
                  2001
                  變化率%
                  2002
                  2001
                  變化率%
                
                 
                  1
                  歐萊雅
                  183.5
                  67.7
                  170.98%
                  1
                  46.8
                  6.0
                  683.63%
                
                 
                  2
                  蘭蔻
                  96.4
                  50.7
                  90.11%
                  2
                  32.7
                  4.0
                  728.77%
                
                 
                  3
                  美寶蓮
                  78.5
                  40.9
                  91.71%
                  5
                  13.9
                  7.0
                  99.41%
                
                 
                  4
                  MOTOROLA
                  75.7
                  48.9
                  55.05%
                  165
                  0.2
                  6.0
                  -96.90%
                
                 
                  5
                  薇姿
                  70.7
                  --
                  --
                  4
                  17.9
                  --
                  --
                
                 
                  6
                  雅芳
                  70.5
                  11.0
                  540.74%
                  6
                  13.0
                  4.0
                  224.39%
                
                 
                  7
                  NOKIA
                  68.4
                  45.9
                  49.10%
                  13
                  7.3
                  2.7
                  175.00%
                
                 
                  8
                  玉蘭
                  43.4
                  25.0
                  73.76%
                  17
                  5.4
                  1.0
                  436.00%
                
                 
                  9
                  歐米茄
                  41.2
                  9.6
                  326.87%
                  3
                  22.2
                  2.0
                  1010.05%
                
                 
                  10
                  碧歐泉
                  36.3
                  --
                  --
                  7
                  10.0
                  --
                  --
                
                 
                  11
                  力士
                  33.7
                  8.7
                  290.14%
                  12
                  7.9
                  1.7
                  376.83%
                
                 
                  12
                  羽西
                  32.5
                  --
                  --
                  8
                  9.0
                  --
                  --
                
                 
                  13
                  玉麗
                  32.0
                  --
                  --
                  45
                  2.0
                  --
                  --
                
                 
                  14
                  UP2U
                  26.0
                  2.0
                  1198.39%
                  15
                  6.0
                  2.0
                  199.67%
                
                 
                  15
                  倩碧
                  25.7
                  --
                  --
                  10
                  9.0
                  --
                  --
                
                 
                  16
                  卓多
                  24.9
                  --
                  --
                  41
                  2.0
                  --
                  --
                
                 
                  17
                  匯源
                  24.0
                  --
                  --
                  23
                  4.0
                  --
                  --
                
                 
                  18
                  HUGO BOSS
                  20.0
                  --
                  --
                  22
                  4.0
                  --
                  --
                
                 
                  19
                  佳雪
                  19.5
                  --
                  --
                  109
                  1.0
                  --
                  --
                
                 
                  20
                  CASIO
                  17.3
                  --
                  --
                  60
                  2.0
                  --
                  --
                
                 
                  21
                  SONY
                  17.0
                  9.9
                  70.97%
                  57
                  2.0
                  2.0
                  -0.05%
                
                 
                  22
                  嬌蘭
                  16.0
                  --
                  --
                  9
                  9.0
  --
  --
                
                 
                  23
                  克麗緹娜
                  16.0
                  --
                  --
                  20
                  5.0
  --
  --
                
                 
                  24
                  SAMSUNG
                  14.4
                  15.0
                  -3.72%
                  53
                  2.0
                  6.0
                  -66.63%
                
                 
                  25
                  曼秀雷敦
                  14.2
                  --
                  --
                  24
                  4.0
                  --
                  --
                
                 
                  26
                  露華濃
                  14.0
                  --
                  --
                  19
                  5.0
                  --
                  --
                
                 
                  27
                  NATUZZI
                  14.0
                  --
                  --
                  64
                  2.0
                  --
                  --
                
                 
                  28
                  婷美
                  14.0
                  --
                  --
                  115
                  1.0
                  --
                  --
                
                 
                  29
                  柏蘭
                  13.3
                  --
                  --
                  144
                  1.0
                  --
                  --
                
                 
                  30
                  SIEMENS
                  13.0
                  7.0
                  85.57%
                  11
                  8.0
                  3.0
                  166.57%
                
                 
                  31
                  蘭皙歐
                  13.0
                  --
                  --
                  65
                  2.0
                  --
                  --
                
                 
                  32
                  ALCATEL
                  12.9
                  --
                  --
                  131
                  1.0
                  --
                  --
                
                 
                  33
                  營彩
                  12.7
                  --
                  --
                  40
                  2.0
                  --
                  --
                
                 
                  34
                  丸美
                  12.2
                  --
                  --
                  80
                  1.0
                  --
                  --
                
                 
                  35
                  潔婷
                  12.0
                  --
                  --
                  148
                  1.0
                  --
                  --
                
                 
                  36
                  萬寶龍
                  11.0
                  --
                  --
                  32
                  3.0
                  --
                  --
                
                 
                  37
                  卡地亞
                  11.0
                  --
                  --
                  14
                  6.0
                  --
                  --
                
                 
                  38
                  順爽
                  11.0
                  --
                  --
                  133
                  1.0
                  --
                  --
                
                 
                  39
                  FA
                  10.9
                  --
                  --
                  171
                  0.1
                  --
                  --
                
                 
                  40
                  高露潔
                  10.7
                  --
                  --
                  26
                  3.9
                  --
                  --
                
              
              制造商廣告投資排名
              時尚雜志
              2002.9
              
                 
                  年度排名
                  品牌
                  年度累計廣告收入數(shù)據(jù)
                  本月排名
                  本月廣告收入數(shù)據(jù)
                
                 
                  2002
                  2001
                  變化率%
                  2002
                  2001
                  變化率%
                
                 
                  1
                  歐萊雅
                  1657.23
                  620.66
                  167.01%
                  1
                  462.45
                  61.00
                  658.11%
                
                 
                  2
                  蘭蔻
                  1201.04
                  612.24
                  96.17%
                  2
                  432.07
                  62.50
                  591.32%
                
                 
                  3
                  薇姿
                  631.83
                  --
                  --
                  3
                  166.83
                  --
                  --
                
                 
                  4
                  MOTOROLA
                  623.70
                  368.05
                  69.46%
                  129
                  5.83
                  39.28
                  -85.15%
                
                 
                  5
                  美寶蓮
                  607.14
                  302.53
                  100.69%
                  7
                  106.88
                  40.40
                  164.54%
                
                 
                  6
                  雅芳
                  560.73
                  78.14
                  617.59%
                  6
                  117.77
                  26.80
                  339.43%
                
                 
                  7
                  碧歐泉
                  419.64
                  --
                  --
                  5
                  128.10
                  --
                  --
                
                 
                  8
                  NOKIA
                  402.25
                  316.32
                  27.17%
                  20
                  43.00
                  19.54
                  120.11%
                
                 
                  9
                  倩碧
                  359.96
                  --
                  --
                  4
                  129.11
                  --
                  --
                
                 
                  10
                  玉蘭
                  319.47
                  221.95
                  43.94%
                  21
                  41.04
                  5.00
                  720.81%
                
                 
                  11
                  力士
                  308.58
                  74.98
                  311.54%
                  13
                  66.10
                  13.90
                  375.54%
                
                 
                  12
                  歐米茄
                  281.06
                  82.59
                  240.32%
                  14
                  64.66
                  19.20
                  236.77%
                
                 
                  13
                  羽西
                  275.22
                  --
                  --
                  8
                  85.68
                  --
                  --
                
                 
                  14
                  玉麗
                  239.12
                  --
                  --
                  46
                  18.00
                  --
                  --
                
                 
                  15
                  卓多
                  238.50
                  --
                  --
                  38
                  20.00
                  --
                  --
                
                 
                  16
                  HUGO BOSS
                  208.16
                  --
                  --
                  19
                  43.32
                  --
                  --
                
                 
                  17
                  匯源
                  191.54
                  --
                  --
                  25
                  31.62
                  --
                  --
                
                 
                  18
                  UP2U
                  166.14
                  11.00
                  1410.36%
                  22
                  36.06
                  11.00
                  227.82%
                
                 
                  19
                  卡地亞
                  144.54
                  --
                  --
                  9
                  85.18
                  --
                  --
                
                 
                  20
                  SAMSUNG
                  141.58
                  119.35
                  18.63%
                  56
                  16.66
                  42.00
                  -60.33%
                
                 
                  21
                  克麗緹娜
                  141.05
                  --
                  --
                  18
                  44.65
                  --
                  --
                
                 
                  22
                  嬌蘭
                  139.71
                  --
                  --
                  10
                  79.53
                  --
                  --
                
                 
                  23
                  SONY
                  137.94
                  72.81
                  89.46%
                  60
                  16.16
                  14.64
                  10.38%
                
                 
                  24
                  佳雪
                  136.54
                  --
                  --
                  106
                  8.00
                  --
                  --
                
                 
                  25
                  露華濃
                  114.84
                  --
                  --
                  17
                  45.02
                  --
                  --
                
                 
                  26
                  SIEMENS
                  114.00
                  60.37
                  88.83%
                  12
                  73.20
                  20.84
                  251.25%
                
                 
                  27
                  婷美
                  110.15
                  --
                  --
                  112
                  7.90
                  --
                  --
                
                 
                  28
                  勞力士
                  108.96
                  --
                  --
                  48
                  17.89
                  --
                  --
                
                 
                  29
                  丸美
                  105.01
                  --
                  --
                  70
                  12.00
                  --
                  --
                
                 
                  30
                  CASIO
                  102.58
                  --
                  --
                  64
                  13.90
                  --
                  --
                
                 
                  31
                  ALCATEL
                  93.14
                  --
                  --
                  130
                  5.50
                  --
                  --
                
                 
                  32
                  蘭皙歐
                  92.56
                  --
                  --
                  79
                  9.80
                  --
                  --
                
                 
                  33
                  NATUZZI
                  91.00
                  --
                  --
                  74
                  11.00
                  --
                  --
                
                 
                  34
                  曼秀雷敦
                  90.14
                  --
                  --
                  27
                  28.70
                  --
                  --
                
                 
                  35
                  營彩
                  89.00
                  --
                  --
                  37
                  20.31
                  --
                  --
                
                 
                  36
                  FA
                  87.11
                  --
                  --
                  170
                  0.94
                  --
                  --
                
                 
                  37
                  萬寶龍
                  86.51
                  --
                  --
                  29
                  26.21
                  --
                  --
                
                 
                  38
                  高露潔
                  84.64
                  --
                  --
                  24
                  32.08
                  --
                  --
                
                 
                  39
                  詩芬
                  83.95
                  --
                  --
                  28
                  28.45
                  --
                  --
                
                 
                  40
                  沙宣
                  82.59
                  42.50
                  94.32%
                  75
                  10.59
                  7.90
                  34.06%